Over the past ten years, I've had the pleasure of building Yoomee from a new startup to a fully-fledged digital agency pushing the boundaries of tech for social good. It's been a great ride, and we've done some great work together. All credit to our team and also the clients we've worked with. But it's time to radically change our business model if we're going to survive and continue with the same social mission.
Over the last 12 months, we've seen charity budgets for outsourcing the development of new digital services drop dramatically, as our clients look for cheaper, standard, off-the-shelf solutions. We currently offer a team of experts, who take big risks developing new and innovative bespoke digital solutions. But our market wants to spend as little as possible and avoid as much risk as they can.
After much soul searching, Nicola and I have decided to pivot the business. From April 2017 Yoomee will focus on becoming less like a full-service agency and more like a product innovation company.
This will be an exciting time as we look for partners and investors to explore developing different approaches. We'll be “eating our own dog food" and applying Agile principles internally as we go into startup mode to change the way we work.
We already have working prototypes for four product ideas based on our past experience, but we don't have any income or route-to-market figured out as yet. So we're looking forward to exploring different revenue models to those we've used in the past. If you'd like to help, collaborate, or discuss becoming a partner in our new ventures, please do get in touch.
As founders, the situation has been a very difficult one to come to terms with. As you know, Yoomee has been like a child to Nicola and I. We've watched it grow, take its first steps and go on to find a firm footing as we've nurtured it and grown the team. Saying goodbye to colleagues of many years is like watching your kids grow up and leave home to go to university: heart breaking and yet totally necessary at the same time.
Over the years we've partnered with some fantastic organisations to build digital services which will continue to impact people's lives. We've also inspired others to put people at the centre of their digital strategy. Yoomee will continue to have the same vision and values, but our focus going forward will be on developing our own range of digital products to help those in need.
To quote Winston Churchill: “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning."
Much love xx